J&J Auto Sales Drives Success with AV Pre-qualify
J&J Auto Sales has been a respected name in the Manitoba automotive world for over 30 years. With their friendly service and wide selection of vehicles, they’ve built a strong reputation for taking good care of their customers. However, as the market shifts, J&J Auto Sales has recognized opportunities to refine their approach and enhance the customer experience they provide.
The J&J team was facing some challenges. They were spending a significant amount on leads that weren't delivering. Their processes and tech stack was slower than it should be, which left room for improvement in how efficiently they handled sales and customer interactions.
That’s where AutoVerify came in
By incorporating AutoVerify solutions into their sales process, J&J Auto Sales made impressive strides. Their new approach not only improved the efficiency of their operations but also reduced lead costs and enhanced the quality of their leads. As a result, J&J has been able to offer an even better experience to their customers while seeing positive changes in their overall performance.
Streamlining the Sales Process with AV Pre-qualify
When J&J Auto Sales first started using AutoVerify, their goal was to make the car-buying process smoother and faster for their customers. The product that helped most with this was AV Pre-qualify, part of the AV Research suite.
Traditionally, buyers had to spend hours at the dealership completing paperwork and waiting for financing approval. But with AV Pre-qualify, much of that work is done before the customer even walks through the door.
AV Pre-qualify helps car shoppers understand their affordability via data from industry giants TD Auto Finance and Equifax Canada. Once a shopper completes the pre-qualification process, the dealer receives an ID-authenticated lead that includes more credit information than any other tool on the Canadian market, and the customer is guided towards a finance application.
"It’s all about efficiency,” explains Blaine Roque, General Manager at J&J Auto Sales. “AV Pre-qualify allows us to iron out a lot of the details before the customer arrives, which saves them a ton of time. It’s a win-win situation. Customers love it because they can spend less time at the dealership, and we love it because it speeds up the entire sales process.”
This efficiency has helped J&J provide a better overall experience for their customers. "Some customers have even commented that it's the fastest deal they've ever done," says Blaine. "They don’t want to spend half the day in the dealership, and with AV Pre-qualify, they don’t have to."
Cost Per Lead: A Game Changer for J&J Auto Sales
Before adopting AutoVerify solutions, J&J Auto Sales struggled with the high costs associated with lead generation. Blaine recalls a time when they were paying between $600 and $700 per lead from other sources. “I thought that was ludicrous,” Blaine admits. “It just wasn’t sustainable for us. We were paying all this money for leads that didn’t even pick up the phone when we called.”
AutoVerify completely changed the game for J&J. With AutoVerify leads, Blaine noticed a dramatic improvement—not only in the cost per lead but in the quality as well. “AutoVerify leads are better, hands down. People actually pick up the phone,” he says. "There's no better lead out there that I’ve seen."
Thanks to AutoVerify, J&J is now paying only $20 to $25 per lead—a significant reduction compared to their previous costs. "It’s hard to overstate how much of a difference this has made for our dealership. We’re getting more leads, better leads, and we’re paying a fraction of the cost for them."
High-Quality Leads That Convert
In addition to lowering costs, the quality of the leads J&J receives from AutoVerify has had a significant impact on their sales process. The customers who come through AutoVerify’s AV Pre-qualify tool are more serious buyers who are genuinely interested in purchasing a vehicle.
Blaine notes, “These are the best leads we’ve ever had. It’s not just that they’re cheaper—they’re better. We’ve been able to connect with more customers who are ready to buy, which has made our sales team more efficient and improved our overall conversion rate.”
In the highly competitive automotive market, lead quality can make or break a dealership’s success. By delivering high-quality leads at a much lower cost, AutoVerify has empowered J&J Auto Sales to outperform their competitors and increase profitability.
A Smooth Transition and Exceptional Support
When J&J first partnered with AutoVerify, they initially signed up for a different tool that didn’t quite meet their needs. However, Blaine was quick to note how well the AutoVerify team handled the situation. “The onboarding process was seamless. Even when the first product we tried didn’t work out, the AutoVerify team made it easy to switch over to a product suite that was a better fit,” he explains. “Their customer service is fantastic, and they’ve been there for us every step of the way.”
The support and collaboration between J&J Auto Sales and AutoVerify have been a key factor in the dealership's ongoing success. “I’ve never seen such great customer service,” says Blaine. “Whenever we’ve needed help, the AutoVerify team has been right there to assist us. It’s refreshing to work with a company that cares so much about their clients.”
Looking Ahead
As J&J Auto Sales continues to grow, they’re excited to keep building on their success with AutoVerify tools and support. “We’ve already seen such positive results, and I’m excited to see what’s next,” says Blaine. “Whether it’s streamlining our process, improving the customer experience, or lowering our cost per lead, AutoVerify has been a fantastic partner.”
For dealerships like J&J Auto Sales, the combination of efficiency, high-quality leads, and outstanding customer service from AutoVerify has been a game changer. And with tools like AV Pre-qualify and AutoVerify Research, they’re well-equipped to continue thriving in an increasingly competitive market.
