Today we want to talk about two important things that can really rev up your sales: generating website traffic and turning that traffic into leads.
Think of it like throwing a big party — getting people to show up is great, but you also want them to stick around and have a good time, right?
So, let’s dive in and figure out how to make both happen!
What is traffic generation?
Generating website traffic means setting up your website to encourage potential customers to take a look around and see what you have to offer.
Here are some fun ways to get that traffic flowing:
- Search engine optimization (SEO) and GEO or AISO: This is like putting up a big sign that says, “Hey, look at me!” When people search for cars on Google or for dealerships through AI engines like ChatGPT or Perplexity, you want your site to pop up. Using keywords like “best family SUV” or “affordable used cars” can help you shine in the search results!
- Social media marketing: Ever seen a post about a shiny new car that made you drool? That’s what social media is for! Sharing eye-catching photos (that are dealership-banded and OEM-compliant) and fun videos of your vehicles on Facebook and Instagram can grab people’s attention and drive them to your site. It’s like showing off your coolest toys!
- Pay-per-click ads: These little gems show up when people search for cars online. If someone clicks on your ad, they zoom straight to your website. It’s like having a sign that points them right to the good stuff!
Now that you've got people visiting your site, it’s time for the real magic: converting that traffic into leads!
Convert that traffic
Once a car shopper lands on your site, make sure you give them something valuable!
Here’s how to turn those curious folks into excited leads:
1. Provide high-value information
When someone visits your site, they’re usually looking for something specific, like a credit pre-qualification or the value of their trade-in vehicle. By providing this valuable information, you can build customer trust and present yourself as an expert.
2. Use high-quality images and videos
First impressions matter! If your website is filled with stock images or videos, visitors might bounce away faster than a car speeding down the highway. Instead, use bright, clear, custom photos to showcase your vehicles.
And, go one step further by making sure those images are dealership-branded and OEM compliant.
It’s like putting a spotlight on your best inventory — everyone loves a good show!
Better images lead to 10% more high-quality leads!
3. Clear Calls to Action
Want visitors to take action? You need some clear calls to action (CTAs)!
These are like little signs guiding them to what you want them to do next.
Use buttons like “Pre-qualify for Financing” or “Free Trade-in Estimate”
The easier you make it for them, the more likely they are to stick around and take the plunge.
Final thoughts
In the world of car dealerships, generating traffic and converting that traffic into leads are like peanut butter and jelly—they just go together!
You need visitors to your website, but without the right strategies to turn them into leads, you might be missing out on some sweet sales.
By providing valuable information, using great visuals, having clear calls to action, and creating a value-for-value exchange, you can transform curious visitors into happy buyers. So, get ready to rev up those engines and start converting that traffic into leads today!
Check out the AutoVerify Research suite to find out how we can help convert your web traffic into paying customers.
