Courtney Bourque, Director of Marketing, Palladino Honda

Franchised Dealer

See how Palladino Honda uses AutoVerify to generate reviews and convert web traffic into sales.

Courtney Bourque, Director of Marketing, Palladino Honda

The team at Palladino Honda has always tried to stay ahead of the curve when it comes to industry trends and sales processes, so when they learned about the tools now included in the AutoVerify Suite, they were all-in.

Palladino Honda is having great success using AutoVerify tools. They now boast a whopping 3473 online reviews — 563 in Google, 174 in Facebook, and 2736 in the Reviewsii platform."We’re so happy with the number of reviews we’ve gotten, and we love displaying them right on our website — why would you give a potential customer a reason to leave your site? Another great thing about AutoVerify Reviews is that everyone can use it, even our elderly customers that don’t have a Google or Facebook account,” explains Bourque. “Before AutoVerify Reviews, we’d miss out on reviews from customers like this because, let’s face it, no one is going to sign up for Google or Facebook just to leave an online review for a car dealer. But with this system, they can leave us feedback without having to go to any added trouble. This has helped spike the number of reviews we’re getting."They’ve also enjoyed the simplicity of the system as it frees up staff-time that used to be spent calling customers and hunting down reviews. Now it all happens automatically.

Online reviews on Facebook, Google and Reviewsii showing car dealership's customer experiences
Online reviews on Facebook, Google and Reviewsii showing car dealership's customer experiences

Palladino Honda is having great success using AutoVerify tools. They now boast a whopping 3473 online reviews — 563 in Google, 174 in Facebook, and 2736 in the Reviewsii platform."We’re so happy with the number of reviews we’ve gotten, and we love displaying them right on our website — why would you give a potential customer a reason to leave your site? Another great thing about AutoVerify Reviews is that everyone can use it, even our elderly customers that don’t have a Google or Facebook account,” explains Bourque. “Before AutoVerify Reviews, we’d miss out on reviews from customers like this because, let’s face it, no one is going to sign up for Google or Facebook just to leave an online review for a car dealer. But with this system, they can leave us feedback without having to go to any added trouble. This has helped spike the number of reviews we’re getting."They’ve also enjoyed the simplicity of the system as it frees up staff-time that used to be spent calling customers and hunting down reviews. Now it all happens automatically.

AutoVerify tools on car dealership website helping car-buyers get answers to their questions

While the dealership has also seen good results from the Credit and Insurance tools, the real winner for Palladino Honda has been AutoVerify Trade-in.“It’s been amazing,” says Bourque. “We’ve sold 62 cars that came in from Trade-in leads this year alone — and it’s only autumn!”

AutoVerify tools on car dealership website helping car-buyers get answers to their questions

While the dealership has also seen good results from the Credit and Insurance tools, the real winner for Palladino Honda has been AutoVerify Trade-in.“It’s been amazing,” says Bourque. “We’ve sold 62 cars that came in from Trade-in leads this year alone — and it’s only autumn!”

Monthly Average Lead Generation

30

Credit Leads

5

Insurance Leads

83

Trade-in Leads

Want to learn more about this story?


Contact Us