Kal Idriss, Sales Manager, That Car Place

Independant Dealer

See how AutoVerify helps That Car Place be there for their customers 24/7.

Kal Idriss, Sales Manager, That Car Place

Kal looked to Mobials’ suite of tools to help him achieve his dream of ‘an Amazon-like experience’, where consumers could do all their pre-purchase research online, from reviews to values to credit approval, and eventually even complete the sale.

"First we got the Trade-in tool to give us trade values, and then we got the Credit tool that tells consumers which interest rate to expect, so it’s just a matter of putting everything together. These tools have really helped consumers answer all their questions before talking to us."Idriss enjoyed the transparency these tools provided — unbiased, third-party validation that the information That Car Place was providing was accurate and trustworthy.He also valued how the tools allowed his team to engage with customers outside of dealership hours.

AutoVerify tools on That Car Place's website, an independent car dealership in London, Ontario
AutoVerify tools on That Car Place's website, an independent car dealership in London, Ontario

"First we got the Trade-in tool to give us trade values, and then we got the Credit tool that tells consumers which interest rate to expect, so it’s just a matter of putting everything together. These tools have really helped consumers answer all their questions before talking to us."Idriss enjoyed the transparency these tools provided — unbiased, third-party validation that the information That Car Place was providing was accurate and trustworthy.He also valued how the tools allowed his team to engage with customers outside of dealership hours.

AutoVerify tools on an online car listing from That Car Place in London, Ontario

"Customers are busy, they don’t have time to talk to dealers, visit them — they want to sit at home at 8 pm — believe it or not, most of our inquiries come in between 6 and 12 o’clock at night, emailing us asking about pricing or credit, and we’ve been able to answer their questions by giving them the tools they need on our website, and so they come in here KNOWING what to expect."That Car Place has taken their use of Mobials tools one step further and tailored specific social media campaigns using the tools as bait to generate leads. Their most recent campaign, focused on the Credit tool, generated 57 leads in 6 weeks.

AutoVerify tools on an online car listing from That Car Place in London, Ontario

"Customers are busy, they don’t have time to talk to dealers, visit them — they want to sit at home at 8 pm — believe it or not, most of our inquiries come in between 6 and 12 o’clock at night, emailing us asking about pricing or credit, and we’ve been able to answer their questions by giving them the tools they need on our website, and so they come in here KNOWING what to expect."That Car Place has taken their use of Mobials tools one step further and tailored specific social media campaigns using the tools as bait to generate leads. Their most recent campaign, focused on the Credit tool, generated 57 leads in 6 weeks.

So far, the results speak for themselves.

In 6 months of use, That Car Place earned:

118

Credit Leads

67

Insurance Leads

369

Trade-in Leads

Want to learn more about this story?


Contact Us