Jonathan Michell, Digital Marketing Coordinator, Wheaton Chevrolet

Franchised Dealer

See how Wheaton Chevrolet uses AutoVerify to build a digital strategy that sells.

Jonathan Michell, Digital Marketing Coordinator, Wheaton Chevrolet

In June 2017 the team at Wheaton Chevrolet in Regina, Saskatchewan, under the direction of Luke McLellan, knew that it was time to bring more focus to their digital strategy. They wanted an easy-to-use tool that provided real, measurable ROI while offering valuable information to consumers. Plus, they wanted consumers to access this tool from landing pages strategically chosen by the dealership. When they heard about AutoVerify’s Trade-in tool (then called Tradesii), they decided to give it a shot.

"We’ve brought in an impressive amount of trade leads since we started using the Trade-in tool. Once we integrated the tool into our website and connected it to our AdWords and Facebook campaigns, lead numbers and conversion rates blew up!"No argument there— since June 2017 Wheaton Chevrolet has averaged 58 Trade-in leads per month."Our customers tell us that the tool is simple for them to use and it provides accurate estimates for their trade-in vehicles."

Customers get trade-in value estimate on Wheaton Chevrolet website
Customers get trade-in value estimate on Wheaton Chevrolet website

"We’ve brought in an impressive amount of trade leads since we started using the Trade-in tool. Once we integrated the tool into our website and connected it to our AdWords and Facebook campaigns, lead numbers and conversion rates blew up!"No argument there— since June 2017 Wheaton Chevrolet has averaged 58 Trade-in leads per month."Our customers tell us that the tool is simple for them to use and it provides accurate estimates for their trade-in vehicles."

Car dealer and customer shaking hands over car deal

The tool integrated easily into the dealership’s CRM, making Jonathan’s life easier and simplifying the lead-nurturing process."Leads are instantly delivered to our email in a format that’s easy to digest and allows our salespeople to reach out to the customer while the buying impulse is still fresh in their mind. This makes it a lot easier to get customers into the dealership, then down the road in a new ride. Trade-in leads have one of the best conversion ratios in our store! Sales people perk up when a Trade-in lead lands on their desk."

Car dealer and customer shaking hands over car deal

The tool integrated easily into the dealership’s CRM, making Jonathan’s life easier and simplifying the lead-nurturing process."Leads are instantly delivered to our email in a format that’s easy to digest and allows our salespeople to reach out to the customer while the buying impulse is still fresh in their mind. This makes it a lot easier to get customers into the dealership, then down the road in a new ride. Trade-in leads have one of the best conversion ratios in our store! Sales people perk up when a Trade-in lead lands on their desk."

When Mobials launched its Credit tool, trying it out was a no-brainer. Credit leads tend to convert significantly higher into sales, so when the numbers started rolling in and they were averaging 21 Credit leads per month, it confirmed that their decision was a good one."Credit leads are especially valuable because, when the tool is fully utilized by a customer, they’ve already made the conscious decision to buy. When one of those comes in, it’s usually just a matter of picking out the colour of their new vehicle! AutoVerify tools have been enormously successful for us as a whole, and we would now consider a website incomplete with them."

AutoVerify Credit application on Wheaton Chevrolet website
AutoVerify Credit application on Wheaton Chevrolet website

When Mobials launched its Credit tool, trying it out was a no-brainer. Credit leads tend to convert significantly higher into sales, so when the numbers started rolling in and they were averaging 21 Credit leads per month, it confirmed that their decision was a good one."Credit leads are especially valuable because, when the tool is fully utilized by a customer, they’ve already made the conscious decision to buy. When one of those comes in, it’s usually just a matter of picking out the colour of their new vehicle! AutoVerify tools have been enormously successful for us as a whole, and we would now consider a website incomplete with them."

So far, the results speak for themselves.

Monthly Average Lead Generation:

21

Credit Leads

58

Trade-in Leads

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